Sometimes we are asked by accountants for tips on improving the conversion rate of their tenders.
Each ad is allowed a maximum of 4 tenders. So while obviously success cannot be guaranteed, the following is our suggested best practice.
By following these tips we have found most of accountants are able to get a very decent conversion rate.
Be proactive. Don't wait for the lead to contact you. Give them a call as soon as you tender with the details we provide.
Strike while the iron is hot. Focus on recent ads placed on the site within the last 2 weeks or so for the best conversion rates.
Remember the early bird often gets the worm. Adjust your CYA account's email settings to send you alerts as soon as the ads are placed so you can be first to tender . This will allow you to be the first to call the lead and make an impression.
Read the ad carefully. Do they want a local accountant? Are you local enough? Draw attention to your areas of expertise or if you have had clients with a similar profile to theirs. Respond to their questions demonstrating an interest in their issue.
Put your best foot forward. Make sure your firm's profile reads well. It should be pithy and concise but also show your firm in the best possible light. Use good clear English. Perhaps include some testimonials.
Clients value reassuring feedback on your firm. The more feedback you get the more it helps to distinguish your practice from others tendering.
We have noticed a few positive feedback scores can be a very strong booster to your conversion rate.
Contact previous clients you have won through Choose Your Accountant to encourage them to login to write some positive comments on your firm. It is very simply to do — and will only take a couple of minutes of their time.